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Facebook PPC advertising (or Facebook ads) can be an extremely effective marketing tool IF used in the right way. It provides you with exciting opportunities to connect and grow your business, as well as maintain your competitive advantage.

However, many businesses have a negative perception of Facebook ads, claiming they don’t work and are a complete waste of money time and effort. Hearing about negative experiences of using Facebook ads is not unusual, but the reality is that the ad campaign simply wasn’t delivered properly.

The misconception that the ads appear to be so cheap leads people to think it’s easy, so they do it themselves. DON’T! Inexperience will end up costing you more money in the long run.

There is so much more to effective Facebook ads than boosting a post. Read on to find out why you should be outsourcing your Facebook ads to a skilled consultant.

Expertise and experience

This has to be the number one reason to outsource your advertising. An experienced consultant has the skills and experience to set, run and monitor a campaign for you. There are so many different metrics involved with running a campaign. From initial set-up and testing with multiple ad sets, through to monitoring and understanding your relevancy score. It’s all about the ROI (return on investment) and how to maximise this with as little spend as possible. And of course, with experience comes the knowledge to understand when an ad isn’t working, what’s wrong and making the necessary adjustments, quickly!

Not all businesses are the same!

An experienced Facebook ads consultant will know that what works well for one business will most definitely not work well for another. Every business is unique and will require its own set of goals and a clear strategy. An experienced consultant will also have worked with lots of industries so will be able to clearly guide you in the direction of your campaign.

The Ad!

One of the most important parts of a campaign is the ad itself. So many people overlook this! Ads need to be captivating and able to grab and hold peoples attention. Great copy, photos, headlines and clear calls to action are vital if we want the user to take action. Successful Facebook advertising is about connecting with your audience not selling to them. An experienced consultant will know what works well and will be able to research and understand your audience so that they can connect. They will also be attuned to the latest updates and rules connected with advertising, vital if you don’t want to waste time with ads that are refused by Facebook.

Insights

The insights that Facebook provides once you start running an ad is immense, but knowing where to look and what the stats mean takes time and experience to understand. You can start seeing your results 12-24 hours after your ad has been approved so it’s important to start monitoring the campaign straight away. Quite often changes need to be made to ads to get them performing better and the only way to understand what needs changing is by interpreting insights properly.

Saving you time

Let’s face it, Ads manager is a complicated beast; do you have the time to understand it? Before a campaign even starts there’s a lot of prep work that goes into it from keyword research and selecting the right metrics, to writing and designing the ad. This doesn’t even take campaign monitoring into account. This all takes time, something which many businesses are short of. By outsourcing your
Facebook ads you will have one less responsibility to deal with. You will be able to devote more of your time to your core business activities.

So, if you don’t want your Facebook ads costing you more money in the long term due to costly beginner mistakes, why not get in touch with me first? I can offer you that much-needed expertise and experience that are essential if you want your Facebook ads to be a success. I can help ensure your ads are optimised for success meaning you get the best value for money with maximum return